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Now you know how to write a great press release. Review your press release to avoid grammar and spelling mistakes before press release distribution to targeted journalists and publications.Make your points clear and remove those phrases that don’t help you clarify your point. A press release is not the place for unnecessary and inefficient information.Don’t forget to add your media contact information which includes your email address, phone number, and social profile links.A press release should be around one page consisting of 400-500 words.Always start your press release with three bullet points to summarize the whole news for the reader.Before writing your press release, understand their concerns and perspective. Write by keeping your readers in mind.Unless you are adding a direct quote, the phrases ‘I’ and ‘we’ have no place in the press release. Always write your press release in the third person perspective.Here are some expert tips that you can follow for writing a great press release. Music Single Press Release Example Press Release Writing Tips Follow these written press release examples and compose a successful press release.
Press release writing is certainly not an easy task.įor this reason, we have compiled some interesting and helpful press releases from around the web. If it were easy to write a press release, then there would be no need for online press release writing services. It should only contain important information to attract the attention of reporters and editors. Keep in mind that a press release should be brief and to the point. The most important elements of a press release are logo, headline, dateline, contact information, lead paragraph, quotes, and Boilerplate. Whether you are promoting a book, writing about an upcoming non-profit event, or it is for a product launch, a press release is a great tool to get the desired media attention.Ī press release basically describes the who, what, when, why, where, and how of your project in a way to get coverage by news outlets. Here you can find a sample press release template to know how to write a great press release that can maximize your success. In this way, you can pass a message easily to your target audience. It starts with the most important information and ends with contextual information for all types of press releases. Usually, a press release is based on the inverted pyramid principle. If written correctly, a press release can reach your target audience, bring in new customers, and drive user engagement. Press Release Example TemplateĪ press release is an official statement that is typically written to share something newsworthy to media outlets for publication. Here is a typical press release format you can refer to. Please note that if you want journalists to cover your news, you must do something newsworthy before writing a press release. Make sure your press release conforms to a format that is largely accepted by the media outlets you are sending your press release to. For writing a great press release, it is important to ensure the structure and formatting is right. Understanding the press release format is an important step in learning how to start writing. Here you can have a look at this simple press release example and templates for different occasions to help you get started. If you are a business owner or a PR representative and want to let people know about your brand - you need a press release. Press releases are cost effective as compared to paid distribution. Writing an eye catchy press release is important to share something newsworthy you have done.Ī press release, also known as a news release, is a brief document that is written to ensure the media outlets know about your latest news. One of the best ways to get your story published is to write a great press release.